“A Brand is more than just a logo and a slogan, A Brand is your company's reputation and represents your business personality. Your Brand is not what you say it is, it is what your audience perceives it to be.”
-Melissa Love, Lovely Solutions.
Branding, Marketing & Design
Ready to grow your brand, but don't know how? Have a Business that needs to develop a strategy for branding & marketing, but don't know where to start?
Well, struggle no more! We have a variety of solutions customized specifically for you and created to help you get started on the right path. Regardless of your stage of development or business industry, We have you covered!
Lovely Solution's has created an extensive and in-depth process that allows us to fully understand our client's visions, enabling us to capture that vision and get it right the first time!
So Let's Get Started!
Branding & Marketing
What’s the difference between branding and marketing, and which comes first?
So, you have your business up and going, but ready to grow your brand and wondering where to start your journey? Well, look no further, it starts right here! It starts with first understanding the difference between Branding and Marketing so you can efficiently use them together.
In essence, Marketing is how you build awareness of your Brand and its products to generate more sales, and Branding is how you express who your business is and what it’s all about. A strong Brand is essential for any company as it will allow your audience to identify and relate to what is being offered through your company. It allows you to appeal to your target market, enabling Brand Awareness, and is a tool used to set you apart from your competition.
So you see, Marketing and Branding go hand in hand!
So which comes first, the Branding or the Marketing?
Of course, many people mistake the two for the same thing, but as you now see, they are indeed not. Branding comes first, so developing a powerful brand that expresses your business image and personality is key. You want to give your audience something that they will remember you by, something that stands out and sets you apart from your competition.
Marketing comes after your brand is developed and is a tool that is used to increase your brand awareness. Utilized together, a strong brand and strategic marketing strategy can set you apart from the rest!
WHAT IS BRAND MARKETING & WHY IS IT SO IMPORTANT?
Brand Marketing is the process of establishing and growing a relationship between a brand and consumers. Rather than just highlighting an individual product or service, brand marketing promotes the entirety of the brand, using the products and services as proof points that support the brand's promise. Why would you want all of your hard work and dedication to go to waste? Why wouldn't you want to grow more awareness and get your business name out there? Well, Brand Marketing does just that by promoting your Brand to your target audience.
You Don't have to break the bank either! We have several options that fit into anyone's budget! Want to learn more about our process designed to fit your needs? Contact us today for a personalized quote.
It's All in the brand!
The Importance of Brand Development
Brand Development is considered to be a strategic process of creating, designing, and distinguishing your company’s image, perception and reputation. Brand development defines the goals, purpose, perception, competitive environment, positioning, character, and differentiators of your business.
If you need help creating and focusing on your brand, we have a perfect package option for both new businesses and established companies who are rebranding their image to gain more consumer traffic to already established companies.
The most successful companies develop, deploy, and regularly revisit a comprehensive brand strategy in their brand development to make purposeful and strategic marketing decisions. They don’t wing it.
Brand Strategy is a big part of developing your brand. So why is it important and what is the difference?
Brand Development is the process of creating and testing your brand's value while Brand Strategy is a set of guidelines established to help guide decisions and outlines how the company will build rapport and favorability within the market. The goal of a Brand Strategy is to become memorable in the eyes of the consumer, setting your business apart from your competition. It defines what it is that makes your brand what it is, what sets it apart from the competition and how you want your customers to perceive it. After all, if you can't clearly pinpoint what makes your brand different, how will anyone else?
Lovely Solution's has packages that can help you develop or revise your brand with strategies that will put you on the path to success and growth. For more information or questions about what we can do to help you get on your way, contact us Today!
Product: Brand Development & Strategy
Combined in this customized and hand-picked package is everything you need to design a brand that speaks most about who you are, allowing you to stand out against your competitors. Give them something that they will never forget!
- Brand development = The Concept. Brand development is learning about and promoting a brand’s unique traits.
- Branding Strategy = Long-term plan that is created to focus on the development of a successful brand. Used to create a particular image among your target consumer audience. A successful branding strategy encompasses the brand's mission, its promises to its customers, and how these are communicated
Included Your Brand Development & Strategy
Identifying the Core of Your Company
Purpose, Mission, Vision, Values, and Promise
The Problem You Seek To Solve
What are some issues that your target market is experiencing? What are some issues that your consumers are experiencing? Your Solution to the Problem What solution does your company offer to help solve the problem identified above? How does your product and or service solve the problem for your target audience? What sets you apart? Why would they buy your product over the competitors?
Value Proposition
Benefits or value which you promise to deliver to the current and future customers who will buy your products and/or service.
Price Points
What is your price position: How is your pricing perceived by your target audience?How do your prices align with your competitors and industry average?
Identity of Ideal Customers and Characteristics
Age, Civic Status, Career Status, Income, Hobbies, Problems, Passions, Daily Routine & Influences.
Identify & Research Target Market
Demographics:
Age, Gender, Education Level, Occupation, Family Dynamics, Income, Location, Buying Behaviors, and Habits.
Identity of Competitors
Who are your Top Competitors? Who are your local Competitors? How do they Market? What are their pricing points? What makes you stand out against them?
Identify Perception
What is your company’s reputation? What is your promise to your consumer? Have you already started to make revenue? If so, what are some reviews or feedback that you have received from your products and or services? If already established, how many times have previous clients returned for more services or products? Review digital footprints in internet searches.Review traffic for social media accounts. What are the trends? Is this data something that you are satisfied with? And if not, how can we fix them?
Slogan & Tagline
Define your business within 2 sentences In a very concise 1 sentence statement, what is your tag line?
Identify Content Marketing Strategy
How do you plan on marketing your brand? What are your marketing objectives? What are the best platforms used to market your business?
Marketing Channels
Where does your company market its products and or services? What opportunities do you see for promoting your company on social media platforms?
5 Pillars of Branding
Purpose, Positioning, Personality, Perception, Promotion
Promoting and Advertising Planning
What platforms will be used to promote and advertise your brand? How do you plan on promoting and advertising? What is your budget?
Visual Feel, Personality & Style
What visual feel are you trying to express to your target audience? (Professional? Playful? Warm and Inviting?)
Brand Kit
Color Pallet Choose 1 main color, 2 primary colors, 3-5 complementary colors, and 2 accent colors. Identify a primary, secondary, and tertiary typeface.
Logo Creation or Revision
What image comes to mind that represents what your company does? Do you prefer graphics or simple wording for your logo? Determine your style- Classy, Clean, Fun, Dramatic?
Let's Make It Happen!
We want our clients to succeed and offer products and services that Empower, Encourage, and Motivate a Call to Action, for both the new and well-seasoned Entrepreneurs, Freelancers, and Dreamers in all Business Industries. We price our products under market price to help those that are working towards their business dreams, but on a budget. Contact Melissa Love- Sole Proprietor to talk more about budget and payment options.
Product: Brand Strategy
- A Brand Strategy defines what it is that makes your brand. It paints the picture of what it is, what sets it apart from the competition, and how you want your customers to perceive your branding. After all, if you can't pinpoint what makes your brand different, how will anyone else?
- Branding Strategy=long-term plan that is created to focus on the development of a successful brand. Used to create a particular image among your target consumer audience. A successful branding strategy encompasses the brand's mission, its promises to its customers, and how these are communicated
Included in Brand Strategy
- Extensive Research: Your Product or Service, Your Brand, Your Website, Digital footprints, Marketing. Competition, Target Market, and Industry.
- Identify how your Brand can stand out against your competition and turn this strength into a clear strategy for success.
- Brand Objectives & Perception
- Long/Short-Term Goals & Objective Identification and creation
- Measurables
- Identity Existing Ideal Customers and Characteristics
- Competitor Identification
- Engagement & Communication
- Value Proposition
- Identify Content Marketing Strategy & Marketing Channels
Let's Make It Happen!
We want our clients to succeed and offer products and services that Empower, Encourage, and Motivate a Call to Action, for both the new and well-seasoned Entrepreneurs, Freelancers, and Dreamers in all Business Industries. We price our products under market price to help those that are working towards their business dreams, but on a budget. Contact Melissa Love- Sole Proprietor to talk more about budget and payment options.
Product: Branding Visuals & Identity
The Visual Elements of Branding are the foundation for your Branding Process, which makes you stand out from the competitors! Regardless of the size of your business or the industry that you operate within, Brand Visuals sets the tone of your company's personality. Lovely Solution's creates professional, attention-grabbing, edgy, and personalized options to fit your business branding needs.
Included in Brand Visuals & Identity
- Logo Creation, Revision, or Update
- Slogan and Tagline
- Five Brand Pillars: Branding Pillars allow for consistency of Branding. It is a combination of the following:
Purpose
Positioning
Personality
Perception
Promotion
- Brand Kit & Color Pallet
1 main color
2 primary colors
3-5 complementary colors
2 accent colors
Typography (3)
Visual Feel & Personality (2)
Contact For Additional Products Sold Separately For Discounted Rate When Purchased With This Package:
- Album Cover (Podcast & Media)
- Website Graphics
- Website Development
- Social Media Content, Graphics & Marketing
- Social Media Header & Design
- Infographics
- Email Template
- Letterheads
- Business Card design
- Wearable Designs
Let's Do It!
We want our clients to succeed and offer products and services that Empower, Encourage, and Motivate a Call to Action, for both the new and well-seasoned Entrepreneurs, Freelancers, and Dreamers in all Business Industries. We price our products under market price to help those that are working towards their business dreams, but on a budget. Contact Melissa Love- Sole Proprietor to talk more about budget and payment options.
Brand Kit
Standard Brand Kit
Each Brand Kit design comes with an expertly selected color palette and font style selected to evoke an emotion in your audience that will connect them to your brand.
- 1 main color
- 2 primary colors
- 3-5 complementary colors
- 2 accent colors
- Typography (3 Styles)
- Logo Creation/Revision
- Digital File Format Template: JPG,PNG, PDF & SVG-vector resizable files for printing
Premium Brand Kit
Includes:
- 1 main color
- 2 primary colors
- 3-5 complementary colors
- 2 accent colors
- Typography (3 Styles)
- Logo Creation/Revision
- Email Signature Template
- Email Header Template
- Business Card Template
- Business
- Letterhead Template
- Post Card Advertising Template
- Digital File Format Template: JPG, PNG, PDF & SVG -Vector resizable file for printing.
This kit can be adjusted based on needs.
Social Media Template Brand Kit
Standard Social Media Template Brand Kit
A social media kit includes a collection of visual content templates or documents designed to help build a strong social media presence. Includes the following for 1 social media platform of your choice. Received 10 business days after final approval & paid in full.
Includes:
- Social Media Profile Cover-1
- Graphic Cover Page (Banner) Template-1
- Profile Image Cover Template-1
- Story Template-1
- Advertising Template-1
- Communication Post( Social Media Feed) Template.
This kit can be adjusted based on needs.
Premium Social Media Template Brand Kit
Includes the following for 1 social media platform of your choice. Received 10 days after final approval & paid in full Includes:Social Media Profile Cover
- 2 Graphic Cover Page (Banner) Template
- 2 Profile Image Cover Template
- 3 Story Template
- 3 Advertising Template
- 3 Communication Post( Social Media Feed) Template
This kit can be adjusted based on needs.
Logo Creation & Revisions
Logo
So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience.
Logo's are not just limited to Businesses, Logo's are creative ways to promote any Nonprofit, Charity Event, or House of Worship.
The logos that we create are custom designed to fit our client's individual needs! We Offer 3 logo draft options to choose from with unlimited revisions until you are satisfied. Upon Final logo approval and paid in full, we will provide the following files within 5 business days:
- JPG,PNG, PDF & SVG (vector resizable files for printing )
Logo Styles Offered
- Monogram & Lettermarks
- Brandmark & Wordmarks
- Abstract & Combination Marks
- Emblem & Letter Forms
Monogram & LetterMark. Simple.Clean.Sleek.Classy
BrandMark & Emblem. Clean.Sleek.Classy.DISTINGUISHED.
WordMark & Abstract.Clean.Cutting Edge.Sleek.Modern
More Styles
Individual Products For Branding, Marketing & Design
- Slogan, Pitch & Tagline
- Visual and Personality Style Designing
- BRANDING STRATEGY
- Digital Footprints & Perception
- Ideal Customers & Characteristics
- Identify & Research Target Market
- Price Point Analysis
- Competitor Identification
- Value Proposition
- 5 Pillars of Branding
- Marketing Channels
- Identify Content Marketing Strategy
Graphics & Visuals
Visuals and Graphics are a way to communicate your brand and increase your brand awareness. Using graphics and visuals across your marketing platforms helps consumers identify and remember you and your brand!
Whether you are looking for a Logo or Business Card Design to Infographics and Visual Marketing, Lovely Solution's has Professional, Cutting Edge Designs that will set you apart from the rest! Our designs are custom-made to each client's individual needs so you will never see us selling the same logo twice!
- Content Creation- Graphics, Video, Digital Advertising
- Content Publishing
- Content Calendar
- Album Cover (Podcast & Media)
- Website Graphics
- Website Development
- Virtual Store Creation,
- Social Media Content, Graphics & Marketing
- Social Media Header & Design
- Infographics
- Email Template
- Letterheads
- Business Card design
- Wearable Designs
- Invitations
- Post Cards
- Mailers
- Stickers
- Flyers
- Brochures
- Social media ads, content, headers, banners, & images for websites and blogs
See something that you need, but it is not listed? Contact us today and we might just have what you are looking for!
Copyright © 2022 Lovely Solution's - All Rights Reserved.
Website-Graphics-Content Created By Melissa Love, Lovely Solution's
Melissa Love, Sole proprietor
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